FAB Starpoint is a division of FAB NY which focuses on Back to School, Luggage and Travel, Gift & Home Décor gearing towards youth accessory markets, with strong licensing partnerships with Hello Kitty, Disney, Nickelodeon, Hasbro, and Pokémon, to name a few.
Its brands include Mojo Life, which is a fashion backpack brand inspired by music, fashion, and pop culture, which was launched in 2011. In 2017, Mojo Life did co-brands with Marvel, Hasbro and Nickelodeon. Other brands include Canada Weather Gear, an all-weather, performance and utility backpack brand; and dELiA*s Girl markets to upscale tweens in Bags and Accessories..
FAB Starpoint categories include: Backpacks, Stationary, Gift &Home Décor, Luggage & Travel, Hydration, Handbags, and Cold Weather Accessories.